Analytical Study to Monitor and Document the Impact of Globalization on the Emergence of Food Architecture and Its Spread As An Entertainment Architecture In The City of Onaizah, Qassim Region, Saudi Arabia."

Document Type : Original Article

Author

Assistant Professor in the Architecture Building Technology Dep., Faculty of Technology and Education, Beni-Suef University, Egypt. - Associate Professor in the Architecture Dep., Faculty of Engineering and Information Technology, Unayzah Private Colleges, Saudi Arabia.

Abstract

The research aims to monitor the correlation of factoring and its impact on the emergence and spread of food architecture, which is a definition of what contains restaurant buildings, squares, cafeterias, cafes, shopping centers and food courtyards in commercial malls, all of which aim mainly for entertainment and to collect international restaurants and cafeterias in one place, so that the multiple choices of food tastes are grouped in one building, as well as the use of the scene of food culture rising in the world in general and in the city of Unaizah in the Qassim is the subject of study in particular, where the phenomenon of the "restaurant complex" or "food center" appeared and spread rapidly in the area under study in particular, as is the case in the Kingdom of Saudi Arabia in general in the past two decades, whether it is open places and squares or closed places, which is a building that contains restaurants, cafes and anything related to food, and areas called the Boulevard have appeared, which contain cafes, restaurants and cafeterias, which have become a haven for those looking for Entertainment in food and beverages as well as social interaction, as there are many such Buildings and squares between residential neighborhoods, and in order to understand this new trend and its repercussions on people and the built environment, the research used questionnaires and interviews as an attempt to derive results that illustrate the impact of globalization on changing the traditional lives of people in the city of Unaizah in the Qassim region and on the interior design and architectural and urban planning of places and buildings in the city under study, as the restaurant complex, commercial mall or the so-called Boulevard is a modern idea that meets people's needs of entertainment As a source of communication and social interaction in a city with limited entertainment places, and as a result the link between food and architecture led to a change in the lifestyle among people, and the research tries to have a direct relationship between globalization and the change in the form and character of traditional local urbanization in the city of Unaizah in recent decades, whichled to a change in the architectural identity of the city and the culture and life of people in it with the emergence of these buildings, and in general this phenomenon is a direct product of global openness and commercial and cultural expansion In the context of this rapidly changing and evolving context, food architecture and what it represents have become arenas for social interaction in the city of Unaizah, and have also provided an arena for architectural experiences with creative and innovative designs to attract people with various cultural and social backgrounds

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